LUSH

The Story Behind Lush

Lush Bloom began with a single question:
What if roses weren’t romantic, but electric?

We chose Indian Rose Otto and Bulgarian Rose Absolute to lead — raw, radiant, full of tension. Around them, we built a structure of neroli petals, sharp greens, and Indian sandalwood.

It’s not a bouquet.
It’s a bloom in motion — alive, bright, and unapologetically full.

Fragrance Description

The opening is immediate — green notes sliced open, citrus light flashing through petals. The neroli isn’t soft; it glimmers. A cool gleam. A crisp edge. Underneath it, the whole structure pulses with chlorophyll — alive, breathing, almost wet.

Then comes the rose — two kinds, two worlds.
The Indian Otto feels like glass — sheer and cutting.
The Bulgarian Absolute, rich and velvety, brings warmth and gravity.
Together, they clash and fuse in perfect imbalance — floral, but far from gentle.

As it settles, Indian sandalwood emerges with its smooth, creamy pull — pulling you down from the high. A subtle trail of patchouli and benzoin grounds the blend, while a dusting of white musk keeps it lifted, never heavy.

Lush Bloom doesn’t ask to be admired.
It charges forward — all colour, all light, all bloom.

Top Notes:
Green Notes, Neroli Petals, Citrus Accord

Heart Notes:
Indian Rose Otto, Bulgarian Rose Absolute

Base Notes:
Indian Sandalwood, Patchouli, White Musk, Benzoin